Fractional CMO Services
Fractional CMO Services for
Growth-Stage B2B Companies
Senior marketing leadership that embeds with your team, owns the strategy, and drives pipeline. Not a consultant who hands you a deck and disappears. Not an agency that never understands your business. A real marketing leader who shows up, builds the engine, and is accountable for results.
BeSeenCo provides fractional CMO services for B2B SaaS companies scaling from $1M to $50M ARR. You get a 20+ year marketing veteran embedded in your team 6-8 hours per week, driving brand positioning, event strategy, and marketing team building through hands-on execution — not just advising. At a fraction of the cost of a full-time CMO.
The Model
What Is a Fractional CMO?
A fractional CMO is a senior marketing executive who works with your company on a part-time, embedded basis. You get the same strategic leadership, team management, and execution oversight as a full-time CMO — without the significant cost of a full-time hire, equity dilution, or 6-month hiring process.
Global fractional executive market — this isn't a trend, it's an established and growing model for accessing senior leadership
Fractional leaders operating worldwide, more than double the number since 2022 — talent is moving toward flexible models
of CEOs plan to increase their use of fractional executives, recognizing the value of senior expertise without full-time overhead
growth in demand for fractional CMOs, CFOs, and CTOs from 2023 to 2024 — companies are actively choosing this model
Sources: Frak Conference State of Fractional Industry Report (2024), Forbes CEO Survey (2024)
The fractional model works especially well for B2B SaaS because marketing at this stage requires strategic depth — ICP definition, positioning, event strategy, team building, go-to-market execution — but the volume of work doesn't yet justify a full-time C-suite hire. A fractional CMO gives you the thinking and the doing, at a fraction of the cost and commitment.
Ideal Fit
Who Is This For?
Not every company needs a fractional CMO. Here's who gets the most value from this model.
B2B SaaS at $1M-$50M ARR
You've found product-market fit and are scaling, but marketing is still ad hoc. You need someone who can build the function — strategy, team, systems — not just run campaigns. You've outgrown founder-led marketing but aren't ready for a full-time CMO.
CEO Still Running Marketing
You're the founder or CEO, and you're still making marketing decisions alongside product, sales, hiring, and fundraising. Marketing keeps getting pushed to the bottom of the list. You need a senior marketing leader who can own it so you can focus on running the business.
Expanding to New Markets
You're taking your product from India to the US, from the US to Europe, or entering new verticals. You need someone who has done cross-continental GTM before — who understands that what works in Bangalore doesn't automatically work in Boston or Berlin.
Tried Agencies, Need More
You've worked with agencies and they delivered content or ads, but nobody was owning the overall strategy. The work doesn't connect to business outcomes. No one sat in your leadership meetings and understood the business well enough to make real decisions.
The Process
How the Engagement Works
A structured 30-60-90 day framework that builds momentum fast and delivers compounding results over time.
Days 1-30: Context & Foundation
Complete audit of your current marketing — what's working, what's not, and why. Define your ICP with precision. Build a strategy blueprint with clear priorities, timelines, and KPIs.
Days 30-60: Build & Launch
Refining your brand positioning and messaging, developing content systems, optimizing your website for conversion, and kicking off event and partnership strategies. Start hiring or restructuring the marketing team if needed. Get things moving.
Days 60-90: Optimize & Scale
Data-driven refinement of everything launched. Understanding where your brand is gaining traction. This phase is about doubling down on what works, cutting what doesn't, and ensuring the team and systems are in place to sustain growth. Monthly reviews with clear metrics.
Months 4-6: Compound & Transfer
Scale proven channels and campaigns. Transfer playbooks and processes to your internal team. Build the institutional knowledge so marketing doesn't depend on any one person.
Scope of Work
What's Included
Six core areas that cover the full spectrum of B2B marketing leadership — from strategy through execution.
Strategic Direction & Planning
Marketing strategy aligned to your business goals. Quarterly planning, budget allocation, channel prioritization, and competitive positioning. The thinking that makes everything else work.
Event Strategy & Partnerships
Designing and executing event strategies that build brand credibility, create meaningful industry relationships, and open doors in markets where trust matters more than ads.
Building Your Marketing Team
Finding, hiring, and developing the right people for your stage. Writing job descriptions, screening candidates, onboarding new hires, and mentoring your existing team to level up.
Content & Thought Leadership Strategy
A content engine that positions your company as the authority in your space. Blog, LinkedIn, webinars, case studies, and SEO — all working together with a clear editorial calendar and distribution plan.
MarTech Stack Optimization
Evaluating and streamlining your marketing technology — CRM, email, analytics, attribution. Making sure you're using the right tools for your stage and getting actual value from them.
Marketing Systems & Growth Infrastructure
Setting up the foundational systems for lead generation, digital presence, and marketing operations — so the team you build has the infrastructure to drive pipeline.
The Difference
What Makes BeSeenCo Different
There are plenty of fractional CMOs. Here's why companies choose to work with BeSeenCo specifically.
20+ Years B2B Marketing Across India, US, Europe
From enterprise companies like TCS and Cognizant to high-growth startups like CleverTap and Zuddl. Pattern recognition that comes from building marketing functions across three continents and six industries.
AI-Augmented Consulting
49% of CMOs report AI-driven time savings (Gartner 2025). BeSeenCo uses AI as a strategic force multiplier — for research, content, analysis, and execution — so you get more value from every hour.
Limited to 4-6 Clients at a Time
This is deliberate. To do this work well, you need to go deep. BeSeenCo limits client engagements so that every company gets real, dedicated attention — not a name on a roster.
Structured 30-60-90 Accountability Framework
Every engagement follows a clear 30-60-90 day cadence with defined milestones, deliverables, and reviews. You always know what's been done, what's next, and how it connects to your business outcomes.
3 Continents of Pattern Recognition
What works in Bangalore doesn't always work in Boston. Having built and scaled marketing across India, North America, and Europe means understanding the nuances — buyer behavior, channel preferences, messaging that resonates in each market.
Investment
Investment & Engagement Model
A transparent model designed for results. No hidden fees, no scope creep, no surprises.
Scoped to Your Needs
Every engagement is tailored to your company's stage, marketing maturity, and outcomes. No hourly billing, no nickel-and-diming — just a clear monthly retainer.
6-Month Commitment
Building a real marketing engine takes time. Six months is enough to audit, build, execute, optimize, and start seeing compounding results. Most clients continue beyond the initial term.
6-8 Hours / Week
Dedicated, embedded strategic time each week. This includes leadership meetings, strategy sessions, campaign reviews, team mentoring, and async work. Enough to drive real impact.
The bottom line: You get senior marketing leadership at a fraction of the cost of a full-time CMO — with full accountability for outcomes. Ready to explore if this is the right fit? Let's talk →
Track Record
Career Track Record
20+ years across enterprise IT, insurance tech, customer engagement, event technology, and now fractional CMO leadership.
TCS
2005–2006. Started in enterprise IT consulting, building foundational skills in business analysis, client management, and technology strategy.
Persistent Systems
2006–2009. Moved into strategic roles, developing go-to-market thinking and cross-functional collaboration in a growing IT services company.
Cognizant
2009–2013. Progressed to management, leading teams and driving business outcomes at one of the world's largest IT services firms.
Aureus Analytics
2013–2018. First full marketing leadership role — built the brand, content engine, and demand generation function for an insurance analytics startup from the ground up.
CleverTap
2018–2021. Scaled demand generation and built global partner marketing at a leading SaaS platform, driving pipeline across US, Europe, India, and SEA markets.
Zuddl
2021–2024. Led the marketing function end-to-end — team building, brand, content, demand gen, and events for a unified events platform competing globally.
BeSeenCo
Founded 2024. Launched BeSeenCo to bring senior marketing leadership to growth-stage B2B companies — combining 20+ years of experience with AI-augmented execution.
The Founder
About Ketan Pandit
Ketan Pandit is the founder of BeSeenCo and a fractional CMO for growth-stage B2B companies. With over 20 years of experience in B2B marketing, he has built and led marketing functions at CleverTap (Head of Marketing), Zuddl (VP Marketing), and several other technology companies across India, North America, and Europe.
He is a Forbes Council Member, a recognized industry speaker, and a published author on B2B marketing strategy. He founded BeSeenCo to bring the kind of senior marketing leadership that growth-stage companies need but rarely have access to — combining deep strategic experience with AI-augmented execution.
His work spans fintech, event tech, SaaS, MarTech, and sustainability — giving him the cross-industry pattern recognition that helps companies avoid common mistakes and accelerate faster.
View Full Profile on LinkedIn →Frequently Asked Questions
Common Questions About
Fractional CMO Services
How is a fractional CMO different from a marketing consultant?
A consultant gives advice. A fractional CMO embeds with your team, owns the strategy, hires people, manages campaigns, and is accountable for results. Think of it as having a real CMO — just not full-time. The key difference is ownership: a consultant delivers a recommendation and leaves. A fractional CMO stays, executes, iterates, and is measured on outcomes.
How many hours per week do you work with each client?
6-8 hours per week of dedicated strategic time. This includes team meetings, strategy sessions, campaign reviews, and async work. It's enough to drive real progress without the overhead of a full-time executive. The hours are structured around your team's cadence — weekly syncs, bi-weekly deep dives, and ongoing Slack or email communication as needed.
Is a fractional CMO right for early-stage startups?
It depends on your stage. If you're pre-product-market-fit, you likely need to focus on product and customer development first. If you've found PMF and are scaling (typically $1M+ ARR), a fractional CMO can accelerate your growth significantly. The sweet spot is companies that have a product people want but haven't yet built the marketing engine to systematically reach and convert their ideal customers.
How long does a typical engagement last?
The minimum commitment is 6 months — that's enough time to audit, build, execute, and optimize a marketing engine. Most clients continue beyond the initial term because the value compounds over time. In the first 90 days, you're building the foundation. In months 4-6, you're scaling what works and transferring knowledge to your team. Many engagements run 9-12 months or longer.
What industries do you work with?
Primarily B2B SaaS, but the fractional CMO model works across B2B — fintech, event tech, sustainability/GreenTech, and MarTech. Current and past clients include Toucan Payments, Reelo, PreMagic, ESGPace, Zuddl, and CleverTap. The common thread is B2B companies with complex sales cycles that need strategic marketing leadership to build pipeline and brand.
Can you work with our existing marketing team?
Absolutely — that's often the ideal scenario. A fractional CMO provides the strategic direction and mentorship your team needs. I work alongside your existing team, help prioritize their work, and fill gaps where needed. If you don't have a marketing team yet, part of the engagement includes helping you hire the right people and build the function from scratch.
How much does a fractional CMO cost?
Every engagement is scoped based on your company's stage, marketing maturity, and the outcomes we're working toward. The investment is a fraction of what a full-time CMO hire would cost — and you get senior strategic leadership from day one, without the 3-4 month hiring cycle. The best way to get a clear picture is to have a conversation about your specific needs.
What results can I expect in the first 90 days?
Days 1-30: Complete marketing audit, ICP definition, and strategy blueprint. Days 30-60: Brand positioning locked in and live, event and content strategy in motion. Days 60-90: Data-driven optimization and scaling what works. By day 90, you'll have a functioning marketing engine with clear metrics, a content calendar in motion, event strategy running, and a team that knows what to do and why.
Ready to Talk?
Let's discuss whether a fractional CMO is the right fit for your company. No pitch decks, no pressure — just an honest conversation about where you are and where you want to go.